lululemon Event recap 0:51

Run of the Roses

Idea

Capture the energy of lululemon's Run of the Roses in Los Angeles — a New Year's running event bringing the community together through movement. The film covers the run itself and the community activities at the Melrose store, bringing together runners, walkers, and the surrounding atmosphere.

Contribution

Edited a one-minute recap from a large volume of unscripted footage shot across different cameras, resolutions, and looks. I selected and structured the material into a coherent narrative around the race and the community around it, handling colour grading, music selection, sound design, and transitions.

Details

Brand	lululemon
Client	MéShell
Industry	Sportswear
Location	Los Angeles, California
Execution	Event recap
Runtime	0:51
Credits	Studio: MéShell Joaquín Varela — Video Editing
Tools	Premiere Pro

Run of the Roses

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